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Fine Jewelry & Luxury Watches in Downtown Asheville
Downtown Asheville has always been home to Spicer Greene Jewelers—but what happens inside our flagship store is anything but traditional. At 121 Patton Avenue, we’ve redefined the jewelry shopping experience with the Jewelry Ecosystem, built on trust, expertise, and transparency.
Our signature concepts—Diamond Bar and Watch Bar—transform the way clients buy, sell, and upgrade diamonds, jewelry, and luxury timepieces. Whether you’re beginning your collection or refining it, you’ll find a modern approach paired with nearly 100 years of expertise.
This isn’t yesterday’s jewelry store. It’s tomorrow’s, and it’s right here in Asheville.
asheville
Step inside to experience...
- Diamond Bar – the first of its kind in the U.S., offering live, transparent pricing to buy, sell, or upgrade diamonds.
- Watch Bar – our dedicated platform and in-store boutique for pre-owned luxury watches, from Rolex to Omega and beyond.
- Estate Jewelry – one-of-a-kind treasures and vintage heirlooms you won’t find anywhere else.
- Curated Collections – bridal and fashion jewelry that evolves with your style and story.
- Custom Design – create a bespoke piece with our master jewelers, build a custom engagement ring, or reimagine a family heirloom.
- Repair - we repair watches, resize rings, fix clasps, and much more
From milestone engagements to celebrating everyday moments, our Asheville team is here to make jewelry shopping personal, memorable, and fun.
EXCLUSIVELY IN ASHEVILLE
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