Build Your Watch With Shinola At Spicer Greene Jewelers.

Shinola's new custom watch program lets you build your very own Shinola Watch.

Named for Willard Bixby - one of the founders of the iconic 1920s shoe polish brand from whom we inherited our name, The Willard Program allows you to choose a case style and watch strap to build a Shinola watch that looks and feels tailored to you.

Willard Watch Cases v3, updated 10 19 17