WHY OPEN A WATCH FACTORY IN DETROIT?

Why not accept that manufacturing is gone from America? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here?

Through three Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough. It's a tall order to return to form, but we're up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing.

We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.

Source: http://www.shinola.com/our-story/about-shinola

 

THE SHINOLA DETROIT WATCH FACTORY

Shinola transformed 30,000 square feet of raw space into a state-of-the-art watch factory inside the College for Creative Studies within the historic Argonaut building. Their production combines meticulous hand-assembly with the most advanced technology available to ensure our watches are both beautiful and built to last.

Source: http://www.shinola.com/our-story/about-shinola

Wick & Greene Jewelers partnered with Shinola to bring Asheville, North Carolina, American Made Watches. We are proud to carry such fine timepieces in our store. Our clients love Shinola watches and that is why we chose to carry them in our jewelry store. Support Local. Support Amercian Made.